This month wine-searcher.com published an article stating that sales figures indicate that box wines are becoming increasingly popular.
An article "People have the impression that the box wine market has seen its day," Danny Brager, Nielsen's senior vice-president of beverage alcohol practice told Wine Searcher. But they're wrong, he explained.
The three-liter box wine market has been experiencing double-digit growth in recent years, reported Brager, although the five-liter format, purchased mainly by the over-55s with low incomes, is slowly declining.
There are more wine brands sharing in the success of the three-liter category; in 2010, only two box wine brands enjoyed sales of more than a million dollars. In 2014, that figure increased to 16 brands with another five nearing the million-dollar mark.
Read the full article .